
It's awkward to try to sell your own book. But you have to do it. That's what everyone - EVERYONE - says. "You're the book's best advocate." "Don't let anyone else do it for you." "You only have one shot and then it's done." So of course you try to get out there and contact people and push your book. In a polite, non-salesmany way. Still, you feel like an asshole sometimes. Or I do anyway. You have to send out emails to blogs, and readings, and festivals, and stuff like that. Would you care to review my book? Would you care to have me grace your festival? You've never heard of me because the book isn't out yet, but would you like to feature me? Luckily you're not supposed to contact book editors or bookstores or magazine editors. I mean, not really, anyway. Because that can come off as TOO pushy, tacky perhaps. So my lovely and amazing publicist does that. Still, sometimes even that is hard. You go back and forth between not wanting to "sell" your book and wanting to push it on every poor soul you pass on the street. You want to contact ever editor on the face of the earth. You want to send them balloons, a cake, a diamond ring, whatever it takes to get them to pay attention to you. You want to stand in the street with a cardboard sign around your neck, or become one of those twirling dervishes on street corners who try to get you to go into Radio Shack or Verizon. You will do anything to give your book a chance at success. Yes, it's like having a baby and wanting it to thrive. And as with a baby, survival depends largely on you. So anyway, do you want to buy a book?

